Running and promoting your travel blog is extremely exciting. Touring fun new places and then sharing your adventures with other people can be an exhilarating experience. But if you’re starting from scratch, chances are, it’s going to take you a while to build a sizeable readership for your blog.
Of course, you want people to read your travel stories. You want them to see the incredible pictures you took and the delicious food you ate. But who do you make this happen? The answer lies in your promotion efforts.
As someone who simply wants to document their trips and share their experiences with others, you might not be totally thrilled by the idea of putting some energy into marketing your blog. But it’s something that’s absolutely crucial if you’re hoping to make a name for yourself as a travel blogger.
If you’re clueless about how to start promoting your travel blog online, don’t worry. This blog post covers everything you need to know and more. These creative and unique strategies will take your blog to new heights in no time.
So let’s dive in!
1. Create eye-catching digital posters for your social media
Enticing and aesthetically pleasing digital graphics are the key to online exposure. People who view these graphics will not only get important information like where they can read your stuff and who you are, but they’ll also get an idea of the kind of brand you run, and subsequently, the nature of your content.
For these reasons, posting eye-catching digital posters on all your social media accounts is important. You don’t have to do this too often. As a rule of thumb, create a new poster every time you put up new content on your blog. This way, you’ll always have something to direct people towards after they finish viewing your promotional graphic.
If you have no idea how to design a digital poster, don’t worry. Sites like PosterMyWall have plenty of travel poster templates that you can customize and share on your page quickly and effortlessly.
2. Always be consistent
With social media, consistency is always key. Show your followers that they can rely on you to provide them with good, entertaining content regularly. If you disappear for weeks at a time, you’ll lose both engagement and followers.
If there are going to be inconsistencies in your posting schedule, for instance, if you’re going on a hiatus, let your followers know in advance. Keep them in the loop so that they don’t feel neglected.
3. Post video content from your travels
Video is a great way to get engagement on social media, which is why it’s one of the more preferred ways for people to promote online. You don’t need to post a ton of video content because that will require a lot of effort. Depending on the amount of effort you want to put in, 2-3 videos a month should be enough to keep your page hopping.
You should post video content that complements your blog content. This way people will have an incentive to go over to your blog and check it out. For instance, let’s say you’ve written an article on your recent visit to Spain. Make a brief video compilation of you in Spain; the views, the food you ate, the places you visited etc. Set this to some fun, upbeat music.
End the video with a link to your blog or a call to action, asking people to check out your blog. You can post these videos as Reels on Instagram, which will get you tons of engagement. If you’re not sure how to go about creating a compilation video, there are a lot of video editing apps that do most of the work for you. For instance, Beatleap lets you make high-quality, engaging video compilations in minutes. The app is available for both iOS and Android.
4. Post your blog link everywhere
Since your end goal is to get people to check out your blog, make sure the link to your blog is as easily accessible as possible.
For Instagram, put your blog link in your bio. Whenever you post promotional graphics, let people know that they can check out your blog by clicking the link in your bio. You should also share the link on your Stories whenever you can, using the “Swipe Up” feature.
For Facebook, put the link to your blog in your page description. All your posts should end with a link to your blog and at least one reason for why people should check it out.
For Twitter, share your blog link in the bio and put up one of your most popular articles as a pinned tweet so it’s the first thing people see when they come to your Twitter page.
5. Collaborate with other travel bloggers
Collaborations are a great way to introduce yourself to new audiences with a potential interest in your content. It’s a win-win situation for both you and your collaborator.
Start by making a list of all the travel bloggers you want to work with. Ideally, look for people with the same number of following or more following than you. Then, message them on Instagram and propose a collaboration. This can be in the form of a video or a joint article. After the collaboration, ask them to share the content on their pages and you do the same on yours.
Promoting your travel blog done right
Getting more people to check out your travel blog will require a fair amount of effort on your part. But the work doesn’t have to be tedious. You can have lots of fun promoting your travel blog. You should also need to know about trips to do with friends. Designing graphics, making videos, working with friends, and other creative strategies can make the process exciting, engaging, and effective. Don’t forget to use the tools mentioned in this article to make your marketing efforts a lot smoother.
As you implement these strategies, you’ll see your readership increase gradually. And remember, as long as you’re confident that your content is good, people will come and see it. You just have to give them that chance.