As digital marketers, we should always consider how to optimize current procedures and automate work because the entire business is evolving in that direction. Using digital marketing tools is a great place to start.

Today, there are numerous tools available. There’s a tool for every job, from minor SEO tweaks to full-fledged email campaigns.

However, with so many alternatives available, it is easy to become overwhelmed. So, if you’re seeking guidance on where to begin and which tools are essential, this list is for you.

We’ve produced a list of the must-have digital marketing tools, along with a brief explanation of their usefulness. The majority of them are either free to use or provide a free trial period. Also, if any paid tools are mentioned, you should know that they are well worth the subscription fee.

Without further ado, let’s take a look at them.

Digital Marketing Tools to Use in 2022

Respona is an all-in-one outreach platform that provides all of the tools you’ll need to set up and operate an email campaign for any reason, including link building, digital PR, marketing, and even sales.

It’s linked to Google’s search engine and pulls data like Domain Rating and Ahrefs Rank directly from Ahrefs for faster prospecting. There’s also an easy-to-use email finder.


Google Search Console can help you track your site’s traffic, optimise its pages, and improve its overall performance. It tells you what Google thinks of your website.

It may be used to study crucial SEO indicators like clicks, impressions, average position, average CTR, and more. It can also be used to troubleshoot technical issues with your website. It sends you alerts and allows you to look up problems.

Google Analytics

Google Analytics may help you track your return on investment. More than half of website owners, or roughly 60%, use it to track website traffic, audience analysis, consumer behaviour analysis, web errors, and conversion analysis.

Hemingway Editor

You can use this tool to edit content. When you paste your information into the tool, it will highlight any sentences that are grammatically incorrect, difficult to understand or read, or otherwise problematic.

You can select your readers’ reading level, and it will offer recommendations based on that.


Mailchimp is one of the most popular email marketing solutions. It’s simple to use, provides detailed analytics, is free, and aids in money generation. This is one of the best digital marketing tools. What’s the best part? It is totally automated and has a basic user interface.

You may send personalized emails to certain groups of people, as well as re-engage existing users. Mailchimp is one of the greatest email marketing systems on the market. Begin learning Mailchimp with the experts today!


HubSpot is without a doubt one of the best all-in-one marketing solutions available today. It collaborates with a number of companies in 65 different countries.

When we say it’s an all-in-one platform, we really mean it. Hubspot has a lot to offer in terms of social media tracking, CRM, email marketing, data analytics, and SEO tools.

Sprout Social

The Sprout Social dashboard is well-known for its organisation. Communications are simple to locate, and posts can be quickly scheduled. It creates detailed data that shows you where your brand stands.

Buzz Sumo

Buzz Sumo is a versatile tool that may assist you with comprehending content ideas, tracking performance, and identifying and locating top influencers for your company. This will also be used as digital marketing tools They have a solid understanding of research-based concepts and findings.


Buffer is a social media marketing platform that may help you increase your following and manage your social media marketing. It aids analytics, precision marketing testing, data metrics, and post-scheduling.

Another unique feature is cross-posting, which allows you to publish to multiple sites at the same time to maintain communication synergy.

Grow Me Organic

Grow Me Organic is a sales automation and email discovery solution. Its built-in CRM allows you to harvest B2B and B2C emails from a variety of verticals and send an infinite number of drip campaigns. This is also a digital marketing tools. Unlike its major competitors, provides you with unlimited credits for all of its features at a fraction of the cost of other similar programms.

LinkedIn, B2B Enrichment, Google Map Scraper, Website Scraper, Email Finder, and Drip Campaign Automation are all feasible with it.

Extra Suggestions

Digital marketing tools will help you cut costs and work smarter in your organization. However, all of the best tools in the industry may not meet your requirements.

There are numerous new tools on the market that offer comparable benefits. So, instead of settling for the well-known, try out a variety of options and select a tool that meets all of your requirements.

An online digital marketing training course is a good option for anyone who wants to brush up on their digital marketing skills while also learning the latest tools and hacks all in one place.


With this, we conclude our informational list of the top must-use digital marketing tools. If you’re new to the industry, you should also read our previous article on the perfect digital marketing strategy.

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