User interface encompasses the visual appearance of the information added on the website. It shows how the content appears and identifies the way a visitor interacts with the eCommerce store. The user interface encompasses the vital concept of design and the graphics that reflect the business ideology and tone. It maps out the journey of a visitor leading them towards the checkout terminal. No matter which type of eCommerce store you have, whether a B2B portal or a B2C retail store, you need to pay attention to the user interface of your store.
The Role of User Interface Design in An Ecommerce Store
You need to design your store in a way that its interface is intuitive and seamless to use. You need to make the appearance as appealing as possible to hold the attention of the target audience. The appearance of a website plays a vital role in generating prospective leads and sales.
Moreover, if you failed to create an attention grabbing interface you will receive a higher bounce rate. Your visitors may not feel welcomed to shop at your store. You need to create an interface like eWorldTrade that can reflect professionalism with its distinctive imagery.
Here are some important features to add in your user interface to make your store more responsive and result oriented.
- Search Bar
The most important aspect to add to your store is a well-integrated search bar. You need to make sure that your website has a bar with different filters. It needs to have functionality that can help visitors reach out to their desired product or category in no time. They should not feel bombarded with products on ecommerce stores. An integrated search bar makes it easier to discover products.
- Add A Proper Call To Action
Your call to action button provides a gateway for the users to reach the checkout terminal on ecommerce stores. If you do not add the CTA, it’s more like showing your visitor a beautiful house without providing them with the door to enter. So, give them the way to get the products they want. Now here comes the shrewd strategy of where to place your CTAs. You need to identify the right places to position your CTA. It should give an indirect push to your visitors to make the decision.
- User-Friendly Navigation
Logical paths, familiar category and short routes to reach the right button or page all fall under user-friendliness. You need to find the right strategy that can help users get what they want without getting involved in any technicalities by ecommerce store. Everything should be a click away. You need to create a proper route for your visitors with guidelines and ease that can make their shopping experience enjoyable.
- Uncluttered Graphics
Its time you focus on creating an uncluttered graphics of your store. You need to make sure that you keep the layout simple and minimalistic. There must not be too many graphics or imagery that can hinder the performance of the store. When you upload heavy graphics, it slows down the speed of the store. It takes longer time to load. You have to pay focus on strategies that can make your store look interesting and appealing. No need to stuff too many things. Instead, you can go for bold colors, bold fonts and impactful design ideas that can garner the attention of your visitors.
- The F-Pattern
As per the studies, it has been observed that the content should be placed in an F-pattern. The most important content should appear on the left side while the not so important or the secondary part can take up the right side of the page. People tend to pay focus on the left side of their screen this is the reason many leading sides follow the F pattern.
How to Ensure the Quality of Your Ecommerce Store Design
You may not be able to make greater changes once the design is created and uploaded. The right time is when things are in the process. You need to follow a step by step process to create the user interface of our store. Create the wireframes first to see how the design and its features will appear. Make amendments till the time things become flawless.
Once you are through and have discussed all the aspects, you need to proceed to designing the interface. When it is ready do carry out the A/B testing of your store. You must learn about the aspects that can impact the functionality. Fix the flaws before going live. Use advanced tools to scrutinize your store. Do thoroughly check the product descriptions, their appearance on different devices and platforms.
To make a store prosper you need a sound strategy. You need to delve deeper into the market to look for what is going on in the industry. You need to find the right spot and the right time to hit the competitors. Do follow the trends and come up with smart strategies to increase the traffic to your store. If you stay a step ahead of your competitors, you will be able to score the higher ranks.